Bath-based branding agency Thisaway have rebranded Bedrock Learning; a leading EdTech business who aim to transform learning by improving literacy in schools.

Bedrock Learning believe that literacy is the foundation for all learning, and it’s this belief which inspired their name.

Their innovative, evidence-based solutions are designed to empower educators and learners by providing comprehensive tools that address core literacy skills.

Bedrock Learning’s mission is to ensure that every student can succeed in the classroom, enabling them to use literacy skills to improve their future prospects. But landing this to an audience of jaded, time-poor, often skeptical teachers and education leaders was proving difficult. Awareness was low, and communications were fragmented, which resulted in a confused offer that wasn’t aligned with brands’ goals.

To remedy this, Thisaway develop a unified external proposition that shows Bedrock Learning don’t just understand this audience, they actually champion their cause and create change for good.

As technology continues to reshape the classroom, and the needs of teachers change, Thisaway wanted to make Bedrock Learning a place where cutting edge innovation meets the demands of the classroom.

Their understanding of the relationship between curriculum design, cognitive science and psychology, whilst ensuring every school has the tools and every student has the skills to fulfil their potential, led Thisaway to developing the brand idea, ‘Liberating Learning’.

This idea aims to take the process of education and free it from the shackles of tired, out-dated teaching methods. It goes beyond literacy and vocabulary, and communicates a 360º understanding of pedagogy. From the latest neuroscientific research and innovations, to the firsthand education experience of the Bedrock Learning team.

Thisaway wanted to capture the feeling of liberation within the new brand identity.

A suite of inflatable objects were developed which can be used within the identity as floating elements which give the brand a sense of freedom and lightness.

The brand icon combines a book, a bird and the letter B to create a unique symbol which builds on the liberating feel whilst also signposting a link to education and literacy.

Thisaway ensured the identity translated seamlessly to the Bedrock Learning software platform.

Thisaway produced bespoke iconography and illustrations that informed the user journey, and gave clear guidance on colour and typography to ensure legibility and accessibility were at the forefront of the learners experience.

As well as the digital platform, the new Bedrock Learning brand will be seen across the brands’ website, socials and event collateral.