Founded in 1997, EcoSecurities have been bridging the gap between environmental impact projects and the capital required to fund them for over a quarter of a century.

With over 700 emission reduction projects developed across 45 countries, they are leading the way in helping governments and businesses deliver on their climate commitments by investing
in carbon offsetting projects across the globe.

More than ever, environmental impact, sustainability and the wellbeing of our planet is a pressing topic and something that all governments and businesses have to take seriously.

With this sense of urgency, a huge surge in companies, programmes and technologies has emerged – all pertaining to sustainability, accountability and carbon offsetting.

Whilst EcoSecurities’ proven track record in the market sets them in good stead, they were in danger of overly relying on their heritage and being overtaken by new brands in the sector.

Thisaway’s approach for the new brand was to build on the experience within EcoSecurities. With an enviable network of over 20 offices, operating projects across multiple territories, and with boots on the ground in every region they operate in, they are uniquely positioned to truly blend local insight with global expertise.

Thisaway built on these insights to develop the brand idea ‘Realising Potential. Together’. 
The idea is a synergy between financial gains and social impact with both being effectively articulated as ‘Realising potential’. Thisaway added ‘Together.’ to speak of the passionate people, networks and partnerships that underpin EcoSecurities.

As a brand idea it implies a proven track record of impact whilst always looking to the future and placing humanity and people firmly at the heart of the business.

For the visual identity Thsiaway looked to combine the two very different worlds that EcoSecurities lives in. To represent the more corporate, financial side of the business Thisaway developed a modern, elegant key-line language which frames content, and forms grids, icons and infographics. For the more tactile, environmental side of the business Thisaway used far softer elements. People were placed front and centre and an expressive yellow glow was developed to represent potential and positivity whilst also standing out from a sea of green competitors.

Thisaway worked with digital agency Jory&Co to develop the new EcoSecurities website.