The objective was to give a high-end aspect to these two services. After few collaborations with Studio Griffintown, we gathered their typical characteristics and we had the idea to design an industrial and playful graphic platform around a semi-present character, since he will be making deliveries. A “carrier” pigeon seemed to be the perfect scapegoat: he takes over sidewalks and he perches on signs and buildings’ cornices all around the neighbourhood. A typographic signature inspired by metallic letters that were fixed at the height of steel wires or in front of businesses back in the 20th century seemed to be a perfect amalgam.
CREDIT
- Agency/Creative: BangBang
- Article Title: This Well-Established Photo Studio Wanted to Update its Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Rebranding
- Industry: Entertainment
- Keywords: Photo Studio, Rebrand, Stationery, Pigeon, Delivery, Location, Griffintown, Montreal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
