In some cultures, a black cat crossing someone’s path is considered a sign of bad luck or even witchcraft. Others believe it is an omen of good luck and prosperity. This craft lager is created by two breweries working together. It’s inspired by Chloe, a feral housecat roaming the city streets as she pleases, a great example of affection and independence. She always made it clear that she likes everyone, but belongs to none. We chose to design a label, suitable for her enigmatic temperament and adventurous nature, with a refreshing and pop feel. This is Chloe, a true craft lager leading you to undiscovered paths of taste.
CREDIT
- Agency/Creative: polkadot design
- Article Title: This is Chloe – A True Craft Lager Design by Polkadot Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand World, Graphic Design, Illustration, Packaging Design
- Format: Can
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
