Born irreverent to a visionary inventor, SKYY Vodka was an icon of 90’s audacious glamour with its iconic blue bottle and daring San Francisco attitude. Thirst was briefed to create a new ready-to-serve proposition for the brand. Martini’s growth in popularity was surging with consumers and the on-trade alike, this new range pairs SKYY’s audacious character and bar-quality ingredients with an ever-so-stylish cocktail flair.
Thirst’s challenge was to create an identity and packaging design to elevate the SKYY brand and bring a new edge and excitement to the RTS space, heroing the deep, robust taste of Espresso and the zesty brightness of Cosmo. The commercial goal was to recruit new drinkers, broaden the occasion for the brand, and reinforce our core liquid’s versatility.
As this was the first packaging release within a broader refresh of SKYY’s visual identity, which itself was heavily influenced by the iconic tall blue bottle, Thirst looked to elevate the RTS cocktail shelf with an elegantly bold design. The iconic form of a martini glass is echoed in the chevron design that adorns this smaller format of the classic SKYY Vodka bottle. The chevron is then taken across a wider set of communication touchpoints as a distinctive storytelling design asset.
So look for the blue and simply chill, pour and enjoy, one of the new SKYY Martinis.
CREDIT
- Agency/Creative: Thirst
- Article Title: Thirst Creates New Ready to Serve Martini’s for SKYY Vodka
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New York
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Skyy vodka, Thirst, RTS, RTD, Ready to serve, Ready to drink,
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Credits:
Executive Creative Director: Matt Burns
Creative Director: Sam Cutler
Strategy Director: Alina Pirvu
Account Director: Sarah O'Toole
