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Thirst Craft Shows Square Root is Soda Made Right with Rebrand

Thirst Craft Shows Square Root is Soda Made Right with Rebrand

Thirst Craft – Square Root Soda

Square Root Soda are famous for their all-natural, all fruity seasonal sodas. Their soda works bursts with flavour and personality, but it was also bursting at the seams. As Square Root moved facilities to supersize production, they needed a brand to help them supersize their success too, so they partnered with Thirst. Getting to know the team behind Square Root, Thirst realised that Square Root is soda made with passion, personality and principles: essentially, it’s soda made right. With so much to say about each soda, Thirst bottled all the juicy bits with a playful new brand. Held together by a confident new wordmark, fruit stickers layer to tell the story of each soda. Peel and reveal neck labels add a collectable element to the renewed range, while one-liners add some personality to pack. With limitless combinations, Square Root’s fruit stickers can live anywhere, spreading the Soda Made Right message to the masses.

CREDIT

  • Design Agency: Thirst Craft
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Thirst Craft Shows Square Root is Soda Made Right with Rebrand
  • Brand / Project Name: Square Root Soda
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Brand Advertising
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle, Box
  • Consumer Substrate / Material: Glass

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