Things I Did Agency Create Branding and Illustration for Go Cup
Every time you buy a takeaway drink, you receive a cup, a lid, a stirring stick, a straw, a sleeve or plastic bag. The 5 minutes that you’ve used to consume your drink equals to the life span of these takeaway items, and into the landfill they go, taking decades or even much longer period of time to break down.
We looking at the rushing Hong Kong people around, are they really willing to bring their own cups? Although there were already large chain coffee shops promoting discounts on bring-in cups, tea restaurants, convenience stores, or other restaurants were still very new to “bring your own cups.”
If we thinks about the hardest thing from the beginning, we will never success. So we start to think that action is just to change a small habit of everyone’s life, and it will be much easier.
As designers, we accustomed to think big but start small, so we start with online surveys to understand people’s habits and reasons for buying takeout. After recording these appalling numbers, we have more ideas to push them forward. We have to design something that can be replaced by a paper cup… Well, it should be a pretty cup that looks like a takeaway cup, something everyone want, not a traditional kettle or cup.
At the end of 2016, after repeated design and experimentation, we finally made five take-out coffee cups. They were made of recyclable and heat-resistant PP5 polypropylene plastic. The color was mainly Pastel Colour, and it was also equipped with a lid and a stirring rod. , The elastic ring for fixing the sugar packet. I have everything I need to take out a cup of beautiful milk tea.
We help to design logo character – a cup with legs, a simple idea to let audiences easy to understand the message of the event. A little logo can arouse the curiosity of the audiences, take a look and join this movement together.
In Autumn 2016, promoting the habit of bring your own cup in Hong Kong. We also invite food & beverage outlets to get involved, making it easier for customers to Go Cup!
- Agency/Creative: THINGSIDID
- Project Type: Identity
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Hong Kong
- Article Title: Things I Did Agency Create Branding and Illustration for Go Cup
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Research
- Keywords: paper cup, takeaway, environmentally friendly, Hong Kong, green, education, recycle, cartoon