Thin Studio begins its collaboration with Frais Monde by creating a fresh new identity for Acqua Cream, a face skin care cream based on sulphurous water, and designing the packaging line.
The main request of the brief was to create a strong visual impact on the shelf and create a recognizable visual identity to stand out in a world, that of natural cosmetics, often aimed at enhancing the natural elements used (flowers, plants, extracts,oils) rather than the actual characteristics of the product. The second request was to give the product a modern and fresh look that could also be attractive to a younger target and more competitive in the world of classic cosmetics creams.
Acqua Cream is a new formula created by the FraisMonde cosmetic research laboratories and is a cream that becomes a soft aqueous gel that penetrates deeply into the skin. It is the ideal formula to exploit the properties of Repole sulphurous water which is the main ingredient of the product. The Frais Monde pharmaceutical and phytotherapeutic family tradition has always been based on Repole water, water that flows from a sulfur spring at 26 ° at a depth of 200 meters and is rich in active thermal mineral salts.
The water-based formula is the main inspiration for the design of the new pack and the new identity, in which color is the characterizing element. The main colors remain the task of transferring the lightness and delicacy of the product, as well as the choice of combining them with the simple white of the logo and matching them in tone-on-tone mode with slightly darker colours to give a sense of softness and smoothness, a fundamental characteristic of Acqua Cream.
Acqua Cream is available in 4 different fragrances, with 4 different actions: purifying with epilobium extracts (orange), highly moisturising with mallow extracts (blue), soothing anti-redness with elderberry extracts (rose) and nourishing with artemisia extracts (green).
Acqua Cream is cooler than water and lighter than a gel.
- Agency/Creative: Thin Studio
- Article Title: Thin Studio Creates a Fresh New Identity for Acqua Cream
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Packaging Design
- Format: Box, Tube
- Substrate: Plastic, Pulp Carton