Thibault Magni - Fragrance FACES (Student) - World Brand Design Society

Thibault Magni – Fragrance FACES (Student)

“Creation of a fragrance packaging inspired of the 20s also called “Golden Years”.The name “Faces” plays the game of the bilingualism and the difference in the translation. Indeed, “faces” in French reminds the multifaceted shape of the object but in English “faces” means the human body part. This interpretation interested me because fragrance is a luxury item typically anchored in the society and allows to convey a social status or a lifestyle. The shape of the bottle aims to be inspired by chandelier pearls with geometricals shapes like in The Great Gatsby. The visual identity is definitively turned to the old luxury and the box takes a shape of antiprism always from this perspective of facets and offers a gilded cocoon for the bottle.”