There is no typo in “Topos” Vegan Condiments

There is no typo in “Topos” Vegan Condiments

Phantom – Topos Vegan Condiments

“Topos” line of products, consists of 5 different flavours produced with the same natural and tasteful base – biological soya drink. Made out of pure ingredients, 100% vegan condiments. The intense colour palette, the all capital lettering of the titles with references to newspaper headlines of the 20’s and 30’s, and the purposefulness of each flavour’s given name, create a memorable and unique image to the customers’ eyes. “Topos” in stands for “birthplace of origin” in everyday speech and the logo incorporates the brand’s roots, by utilising the characteristic font by Stella Project (a digitised version of cinema and pop lettering in Greece during the 50’s & 60’s – fonts.gr) on the wordmark.With an uplifting mood, a cheerful palette and descriptive yet purposeful and funny titles, “Topos” line of products is placed gracefully and with a slight smirk, both in the domestic (Greek) and international markets, winking to the customers.

CREDIT

  • Design Agency: Phantom
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: There is no typo in “Topos” Vegan Condiments
  • Brand / Project Name: Topos vegan condiments
  • External Design Credits: Photographer: Stefanos Tsakiris
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Naming
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Greece
  • Market Region: Europe
  • Product Category: Packaging
  • Consumer Packaging Format: Jar

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