There is no typo in “Topos” Vegan Condiments

There is no typo in “Topos” Vegan Condiments

Boo Republic – Topos Vegan Condiments

“Topos” line of products, consists of 5 different flavours produced with the same natural and tasteful base – biological soya drink. Made out of pure ingredients, 100% vegan condiments. The intense colour palette, the all capital lettering of the titles with references to newspaper headlines of the 20’s and 30’s, and the purposefulness of each flavour’s given name, create a memorable and unique image to the customers’ eyes. “Topos” in stands for “birthplace of origin” in everyday speech and the logo incorporates the brand’s roots, by utilising the characteristic font by Stella Project (a digitised version of cinema and pop lettering in Greece during the 50’s & 60’s – fonts.gr) on the wordmark.With an uplifting mood, a cheerful palette and descriptive yet purposeful and funny titles, “Topos” line of products is placed gracefully and with a slight smirk, both in the domestic (Greek) and international markets, winking to the customers.

CREDIT

  • Agency/Creative: Boo Republic
  • Article Title: There is no typo in “Topos” Vegan Condiments
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Format: Jar

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