Mansion House Gold Barrel Whisky
This project was for Tilaknagar Industries Ltd., a trailblazer in the alcohol-beverage industry, the proud custodian of one of India’s most iconic and trusted brands – Mansion House. Renowned for its leadership in the brandy segment, Mansion House has consistently set benchmarks in quality, legacy, and consumer loyalty. Building upon this foundation of trust and heritage, the brand now makes a bold stride into the premium whisky space with the launch of its elevated extension- Mansion House Gold Barrel Whisky.

Our Goal was clear: to create a design that seamlessly marries the elegance of contemporary aesthetics with the storied legacy of Mansion House. The intent was to resonate not only with the brand’s loyal base of long-standing consumers but also with discerning new-age audiences seeking sophistication, refinement, and premium experiences.

Consumer Insight played a key role in shaping the approach. While Mansion House carries a strong and recognizable packaging legacy in the brandy category, its transition into the premium whisky segment called for a distinctive, modern, and elevated identity. The design needed to retain the essence of the brand’s core assets, yet present them through a refined visual language that would appeal to evolving consumer preferences.

The New Launch captures this balance with a refreshed design language. The palette of deep blue and rich gold conveys timeless luxury and understated sophistication. Iconic badges of the lion and elephant, placed on either side of the label, create a striking tessellation effect that enhances both visibility and shelf impact. Encased in a sleek, contemporary bottle, Mansion House Gold Barrel Whisky is a true embodiment of elegance, grandeur, and craftsmanship- a spirit crafted to reflect the poise of a true gentleman while marking Mansion House’s distinguished entry into the world of premium whisky.