Golden Mist Classic Brandy

For this project, the brief was to redesign the packaging for Golden Mist Classic Brandy, a premium spirit from Allied Blenders & Distillers Ltd. Crafted from Folle Blanche grapes and matured in oak casks, Golden Mist is a brandy that brings together the finesse of French lineage and the richness of Indian terroir. Positioned in a competitive category dominated by Mansion House, the challenge was not only to communicate the superior quality of the liquid but also to create a distinctive design language that could help Golden Mist stand apart and resonate with today’s discerning consumers.

The design approach was rooted firmly in authenticity, ensuring that the packaging reflected both the heritage of brandy-making and the refinement of the Golden Mist experience. Drawing inspiration from the vineyards, we developed intricate grapevine motifs that pay homage to the product’s origins while adding a layer of artisanal craft. To strengthen the sense of legacy and tradition, classic serif typography was chosen, bringing dignity and timelessness to the brand’s visual identity. Complementing these elements is the use of old-school metallic detailing, a deliberate choice to heighten its premium, tactile appeal and to mirror the sense of quality one expects from a finely matured brandy.

More than visual elements, the design is a celebration of storytelling and craftsmanship. Just as Golden Mist is carefully distilled and matured to achieve smoothness and depth, the packaging was meticulously crafted to echo those same qualities. It balances restraint with richness, ensuring the brand feels both timeless and contemporary. This creates not just a bottle that stands out on the shelf but also a tangible reflection of the brandy’s own smooth, refined character.

In collaborating with Allied Blenders & Distillers Ltd., this project became a statement of intent: Golden Mist is not simply entering a category- it is carving its own niche. The new design positions it as a credible, premium alternative to the market leader, blending heritage with aspiration and authenticity with refinement. Every detail, from the flowing vines to the shimmering metallics, reinforces the story of a brandy that is as much about lineage and legacy as it is about modern sophistication.