Life should move into a new era, with a sharp change of image and escape from the stagnation of previous years. The great strategic idea for the relaunch in 2019 was directly intertwined with the brand mission of the brand itself, which is to bring to the consumer a wide range of juices of high quality and nutritional value, in order to serve even the most special need states.
The change should be holistic both in terms of product with new flavors, recipe upgrades, and in new concept, but also in new modern packaging trying to satisfy the wide range of preferences of consumers in the category. Delta Greece came up with 3 new unique lines for Life Fresh juices: Greek fruits, Super fruits and Seasonal fruits. The new bottle design and the new flavors and recipes, inspired us to create the new packaging label formed by a drop full of freshness that leads to juicy combinations of fruits. The results of this great effort were impressive, a fact that is clearly reflected in sales, with the significant and immediate recovery of brand shares.
- Agency/Creative: The Workroom
- Article Title: The Workroom Redesigns New Label for Delta Life Fresh Juices
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Redesign, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Rebranding
- Format: Bottle
- Substrate: Plastic