In an industry where most interior design studios adopt neutral and minimalist visual identities, Matiz sought to stand out with a brand that truly reflects its essence: an artistic vision of interior design, where each space is treated as a unique work filled with nuances.

The Woork’s approach was based on the premise that interior design is much more than decoration: it is the ability to transform a space while respecting its history and adapting it to the personality of those who inhabit it.

To bring this philosophy to life, they created a visual system that embodies how interior design adapts to each environment, redefining it and giving it a unique identity.

The Matiz logo is a key element of its identity. With a robust structure and bold typography, it stands as a symbol of solidity and confidence. Its almost brutalist composition ensures an unmistakable presence in any application.

Starting from square shapes—functioning as structural containers—we developed a graphic language where interior design takes center stage. Within these rigid structures, organic shapes emerge, representing the way Matiz reinterprets spaces with fluidity and creativity. These figures, imperfect and textured, add a distinctive character, creating a dynamic and adaptable visual system.

Matiz is not just a visual identity; it is a distinct language that communicates its interior design vision: a balance between structure and creativity, history and reinvention, the tangible and the emotional.
The brand stands as a statement of intent, reflecting its sensitivity, respect for spaces, and its ability to transform interiors into unique experiences.

This identity is not just aesthetic—it is a strategic tool that positions Matiz at a different level in the industry, communicating the studio’s personality across all applications, from its website to printed materials.