Marani Veluri Superavi stands as a testament to how art and design can transform wine packaging into a true sensorial masterpiece. At the core of its identity lies The Wild Autumn, an exclusive watercolor by the acclaimed Georgian artist Rusudan Petviashvili. Our creative team reinterpreted this evocative work, seamlessly adapting it to the bottle and allowing the painting to become both canvas and narrative.

Produced in Allu, the final label highlights every detail of the painting through meticulous embossing and debossing, enhancing even the finest brushstrokes. These refined techniques add texture and depth, creating an immediate tactile connection the moment the bottle is held. The capsule was also personalized with fragments of the original artwork, ensuring continuity of design and reinforcing the distinctive character of the bottle from top to bottom.

The secondary packaging elevates this experience further. Designed to be as captivating as the label itself, it features foil stamping, layered embossing, and a luxurious velvet finish. Every element has been considered to engage the senses: visual, tactile, and even the subtle sound of the embossed patterns under touch, creating an immersive and premium unboxing ritual.

With The Wild Autumn, every aspect of the design has been conceived as part of a cohesive narrative. The result is packaging distinguished by its visual and tactile richness, reflecting the same meticulous attention to detail, craftsmanship, and authenticity that define the essence of Marani. It is an experience that transcends the simple act of opening a bottle, inviting the beholder to explore, admire, and connect with the artwork before even tasting the wine itself.