“The Well Being Collection,” a meticulously designed and thoughtfully crafted packaging for Shyam Swaad’s premium range of dry fruits. This packaging is a harmonious blend of tradition and modernity, carefully curated to reflect the rich heritage of India while appealing to a global audience.
Naming Inspiration: The choice of the name “The Well Being Collection” signifies the core values and intentions behind this packaging. It encapsulates the essence of promoting well-being, health, and happiness through the consumption of these nutritious dry fruits.
Global Appeal: Keeping in mind the client’s brief to cater to international markets, the imagery used in the packaging is a reflection of India’s rich heritage and culture. Iconic Indian landmarks such as the Taj Mahal and India Gate, the graceful Bharatnatyam dance, and the traditional elephant motif are thoughtfully integrated into the design. These symbols evoke a sense of nostalgia and curiosity about India, making it relatable and appealing to a global audience.
Minimalistic Impact: The packaging exudes a sense of minimalistic elegance. The clean lines, subtle textures, and a modern font choice create a visually pleasing and contemporary look. Vibrant and harmonious colors, inspired by the individual color of the dry fruits it contains are used to catch the eye, ease identification and convey authenticity.
Subconscious Design Strategy: Through the use of familiar Indian symbols and vibrant colors, we tap into the viewers’ subconscious, triggering feelings of comfort, familiarity, and a sense of home. This connection enhances the overall appeal of the product and leaves a lasting impression in the minds of the consumers.
This packaging is a visual proof to the power of design in conveying culture, heritage, and well-being through visual storytelling.
- Agency/Creative: Iris Design
- Article Title: The Well Being Collection Packaging – A Cultural Ambassador
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Lucknow
- Market Region: Asia, Global
- Project Deliverables: Brand Design, Branding, Food Photography, Graphic Design, Packaging Design, Rebranding, Typography
- Format: Can, Tin
- Industry: Food/Beverage
- Keywords: Dry Fruits, Food Packaging
Communication Designer: Manvendra singh