In crafting the signature style for Parametrica, our intention goes beyond mere aesthetics; it encapsulates a narrative woven through every curve and point. The deliberate choice of large letters serves as a visual accent, embodying strength and significance. However, it is the meticulous attention to detail within each petite letter that adds layers of intrigue and depth, culminating in a majestic display that tells a compelling story.
Thoroughness is not a mere buzzword in our creative process; it is a commitment to scrutinize even the minutest aspects. Our recent work for Parametrica stands as a testament to this dedication, embracing the principles of minimalism to infuse refinement and style into every design element. The foundational colors of our identity are black, symbolizing elegance and strength, and Starlight, a hue that imparts gentleness and individuality. The juxtaposition of large letters with intricate details creates a distinctive visual impression, underscoring our unwavering commitment to precision at every stage.
The Parametrica brand is more than just a visual identity; it is a holistic representation of values and principles. Beyond the aesthetic allure, each product bearing the Parametrica name undergoes a meticulous handmade process within their workshop. This commitment to craftsmanship extends to the exclusive use of high-quality materials sourced from local suppliers, reflecting a conscious and sustainable approach.
At Parametrica, the philosophy revolves around creating products that transcend the ephemeral trends of the market. The focus is not solely on durability but also on encapsulating timeless aesthetics and uncompromising quality. Every creation is a testament to the fusion of artistry and functionality, ensuring that the products not only withstand the test of time but also embody the essence of enduring beauty.
In essence, Parametrica is not just a brand; it is a narrative, a commitment to excellence, and a celebration of the intersection between form and function. Our signature style is more than a design choice; it is a language that speaks of the brand’s ethos, where every stroke and detail contributes to the rich tapestry of its story.
CREDIT
- Agency/Creative: Garoon Strategic Creative Agency
- Article Title: The Visual Identity for the Parametrica Furniture Factory Designed by Garoon Strategic Creative Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Guidelines
- Industry: Manufacturing
- Keywords: Visual identity, Furniture Factory, Minimalism,
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Credits:
Art Director: Rafayel Danielyan