The ROCCA Mid Autumn Gift box lets you enjoy moon cookies with the brightest moon. Appreciating the moon and enjoying festive food such as mooncake with family is traditional activity and still a trend in Chinese region during the Mid-Autumn Festival. Last year we teamed up with ROCCA Pâtisserie, a macau-based french pastry shop, to design for their mid-autumn gift box featuring the ‘Unique beauty of moon’. The package is designed using more than 100 photographs of the moon, from every different angles, lights to shades, far to near, framed inside a Chinese traditional octagon window frame as the key visual, recreating the festive scene of ‘moon appreciating’ through window with family. The gift box is also handmade using Sycamore wood to give a warm touch and sense of Chinese traditional craftsmanship.
Each gift box you received is unique and different to share your gratefulness with you most important one.
- Agency/Creative: WWAVE DESIGN
- Article Title: The Unique Moon Cookies Giftbox Designed With More Than 100 Photos of the Moon
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Macau
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Box
- Substrate: Pulp Paper, Wood