Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

The Turtle – Melbourne Cafe Branding

The Turtle – Melbourne Cafe Branding

An iconic cafe reinvented.

The Turtle is back. The iconic cafe has changed its name back to The Turtle, the name it had for 25 years. The large cafe sits on a prominent corner in Elwood, Melbourne. The cafe serves all day breakfasts, a select set of lunch classics and cheeky afternoon cocktails for those rolling off the beach.

A playful wavelike brandmark was created referencing the nearby sea. As a nod to the past, an elegant turtle icon on the doors greets locals as they enter the cafe. The brand’s colour palette references coastal vibes.

 

CREDIT

  • Agency/Creative: Be Co.
  • Article Title: The Turtle – Melbourne Cafe Branding
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Research
  • Industry: Food/Beverage
  • Keywords: Cafe, coffee, Melbourne, brandmark, packaging design, branding

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
0
Bad
Vote
0