An iconic cafe reinvented.
The Turtle is back. The iconic cafe has changed its name back to The Turtle, the name it had for 25 years. The large cafe sits on a prominent corner in Elwood, Melbourne. The cafe serves all day breakfasts, a select set of lunch classics and cheeky afternoon cocktails for those rolling off the beach.
A playful wavelike brandmark was created referencing the nearby sea. As a nod to the past, an elegant turtle icon on the doors greets locals as they enter the cafe. The brand’s colour palette references coastal vibes.
CREDIT
- Agency/Creative: Be Co.
- Article Title: The Turtle – Melbourne Cafe Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Research
- Industry: Food/Beverage
- Keywords: Cafe, coffee, Melbourne, brandmark, packaging design, branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
