The fusion of these elements in the Shakara brand universe creates a unique sensory and narrative experience. Each bottle of this exceptional rum becomes a door to a world where history mixes with art, where ancestral traditions combine with contemporary innovation. This harmonious blend of elements immerses the consumer in a journey of discovery, where every sip reveals layers of flavor and history intertwined.
The craftsmen of Maison & Velier, driven by a passion for excellence and creativity, have carefully crafted every aspect of the Shakara brand. From sourcing the finest ingredients to distilleries hidden in the lush valleys of Thailand, and design workshops where each label is conceived as a work of art, nothing is left to chance. The meticulous attention to detail ensures that every bottle of Shakara embodies the essence of craftsmanship and luxury.
The bottle itself becomes an object of desire, its thick glass adorned with motifs inspired by Thai legends, every detail recalling the rich artisanal traditions of this fascinating country. The intricate designs not only showcase the cultural heritage but also elevate the drinking experience to a sensory journey through time and tradition.
But the story of Shakara doesn’t end with its creation. Every sip of this precious nectar evokes centuries of craftsmanship passed down from generation to generation, capturing the very spirit of Thai culture in an unforgettable tasting experience. The blend of flavors, carefully curated and refined over time, reflects a deep respect for heritage and a dedication to quality.
Connoisseurs from around the world recognize in every subtle note of this rum the legacy of a rich and complex civilization, where respect for nature and the talent of artisans come together to offer unique pleasures. The depth of flavors and the complexity of aromas speak volumes about the centuries-old traditions preserved in each bottle of Shakara.
And so, Shakara transcends mere drink status to become a symbol of refinement and adventure, an invitation to explore distant horizons while celebrating the treasures of our shared history. Each bottle carries not just a spirit but a story, inviting enthusiasts to savor not just a drink but a piece of cultural heritage and craftsmanship.
CREDIT
- Agency/Creative: Studio Boam
- Article Title: The Traditional and Artistic Vision of Studio Boam in Designing Shakara’s Luxurious Rum Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe, North America
- Project Deliverables: 3D Modelling, Brand Identity, Illustration, Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Rum, Thailand, Maison & Velier
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Credits:
Creative director: Andy Migevant
Creative director: Alexandre Arzuman
Graphic Designer: Lucie Thomas
Graphic Designer: Pauline Laboria
Illustrator: Emma Wos