Tío Pepe en Rama 2025: An Evocative Design
As happens every spring, when nature awakens and life blossoms, the Bodega de la Constancia of González Byass celebrates a unique and emotional ritual: the selection of Tío Pepe en Rama. This task has been carried out by the oenologist and master blender Antonio Flores with the help of his daughter Silvia, culminating in the choice of the best casks (‘botas’) to represent the essence of Tío Pepe.
In this 16th edition, Tío Pepe en Rama gathers the best casks from the soleras of Jerez’s most emblematic vineyards (‘pagos’), Macharnudo and Carrascal. In 2025, 92 casks were carefully selected to bring Tío Pepe en Rama to life, a wine that holds 190 years of history and tradition.
This year, the yeast, a key element in biological aging (‘crianza biológica’), has once again demonstrated its power and vitality. After a spring-like and rainy autumn and a mild and dry winter, the layer of flor (‘velo de flor’) has remained intact, healthy, and robust, giving Tío Pepe en Rama 2025 a unique and special character.
Tío Pepe en Rama presents a pale gold color with slight cloudiness, a result of the suspended flor. Its nose is intense and fragrant, with notes of chalk, talc, iodine, and salt, intertwined with aromas of dried fruits, chamomile, lemon, bakery, and fresh yeast. On the palate, it is complex, fresh, dry, savory, salty, and slightly bitter, leaving a long and persistent finish. Thanks to its gastronomic versatility, it is perfect to accompany special celebrations.
This highly expressive fino wine, recognized and awarded worldwide, is a cultural icon, a symbol of Jerez, and a family legacy. Due to its uniqueness, it is produced in small quantities, and its design is inspired by the historical labels of Sherry, where this year the colors gold, green, and vine shoots evoking tradition predominate.
Design: Inspired by the days when Fino was consumed directly from the cask, Fino en Rama has not undergone the usual clarification and filtration processes. Tío Pepe en Rama is a wild, unfiltered wine, ‘en rama’ (meaning raw or straight from the cask), which preserves all the strength and subtlety of its origin and aging.
Visual identity development for the 2025 limited edition of Tío Pepe en Rama, a uniquely produced fino. Design based on the sensorial evocation of the wine’s aging environment and the wine’s organoleptic characteristics.





CREDIT
- Agency/Creative: Misiva / hugo zapata
- Article Title: The Timeless Elegance of Tío Pepe en Rama 2025 Is Revived by Misiva and Hugo Zapata’s Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: seville
- Market Region: Europe
- Project Deliverables: Illustration, Label Design, Packaging Design, Product Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, tiopepe, labeldesign
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Credits:
designer: hugo zapata