CreativeByDefinition – Sirus
Objective: Being a high-end product, the packaging design is designed not only to protect its contents, but has a larger purpose to convey a unique message, a depth-understanding of the product inside. Solution: The saffron packaging design is taking the customer on a journey, closer to the ancient food & culinary history of The Great Empire of Persia. The composition aims to ensure a visual and sensory experience, playing with transparent and opaque elements.
CREDIT
- Agency/Creative: CreativeByDefinition
- Article Title: The Story Of Saffron
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Global
- Format: Tube
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
