Design Energy has designed five of the wine labels within the La La Land range of wines. Each label tells a different story that is loosely based on the “Alice In Wonderland” story. We have created a brand story where anything goes within the whimsical, fantasy world of La La Land. The story continues with the gift box where we have used visual cues of each La La Land label to create a brand story that wraps around the box. The consumer can connect to their favourite La La Land imagery to further reinforce the brand. Each side has been thoughtfully designed to engage the consumer to explore further than the front.
CREDIT
- Agency/Creative: Design Energy
- Article Title: The Story Continues With La La Land Wines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Retail Brand Design, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
