The stars aligned for a brand refresh & new website to coincide with a tipping point of significant growth for Zodia Custody. Fable&Co’s brief? A brand evolution & website that reflects the company’s established values as a trusted partner for financial institutions, & its unwavering commitment to providing the highest standards of security & compliance within the digital asset landscape.

Zodia Custody’s refreshed brand identity showcases its deep understanding of the shifting needs of institutional investors & its strong dedication to building a secure & efficient digital asset ecosystem. By embedding the company’s core values – security, client-centricity, & innovation into this brand update, Zodia Custody reinforces its position as the go-to custodian for institutions in search of a reliable & forward-thinking digital asset custody solutions.

To capture the essence of the business, the brand strategy centred around a planetary theme, symbolising the brand’s far-reaching impact & its central role in the asset custodianship ecosystem & connectivity. This concept, inspired by celestial bodies and their orbits, was meticulously integrated into every aspect of the brand’s visual identity.

The design was developed with a strong focus on technical aesthetics, representing Zodia Custody’s robust & secure ecosystem using a structured grid system. This grid not only serves as a foundation for the brand’s visual elements but also communicates a sense of structure & precision – key aspects of Zodia’s value proposition.

Circular kinetic planetary assets were introduced to embody Zodia Custody’s platform. These dynamic elements represent the strong, stable core of Zodia’s offering, emphasizing the brand’s commitment to safety & reliability. The subtle motion of these assets further conveys the idea of progress & innovation, aligning with the brands forward-thinking approach.

The design was developed with a strong focus on technical aesthetics, representing Zodia Custody’s robust & secure ecosystem using a structured grid system. This grid not only serves as a foundation for the brand’s visual elements but also communicates a sense of structure & precision – key aspects of Zodia’s value proposition.

Circular kinetic planetary assets were introduced to embody Zodia Custody’s platform. These dynamic elements represent the strong, stable core of Zodia’s offering, emphasizing the brand’s commitment to safety & reliability. The subtle motion of these assets further conveys the idea of progress & innovation, aligning with the brands forward-thinking approach.

Zodia’s existing logo underwent subtle improvements, adding a level of refinement & finessing that aligned with the new brand direction. The adjustments were designed to enhance the logo’s professionalism & maturity, ensuring that it resonates with Zodia’s target audience while retaining familiarity with the brand’s original essence.

The rebranding & new website for Zodia Custody successfully marries professionalism with progressiveness, creating a visual identity & online experience that is both trustworthy & dynamic. By integrating a planetary theme with a sophisticated design language, the new branding & website effectively communicates Zodia’s strengths in security, functionality & connectivity.