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The Silent Finn Skincare Range

The Silent Finn Skincare Range

In a few words…

Helsinki-based one-man creative agency Tony Agency recently developed a brand ID, communication and packaging design for The Silent Finn-skincare range.

The Silent Finn is a skincare brand developed for men. All products are natural, vegan, cruelty-free and made in Finland.

Tony Agency was part in developing the products as well as design and strategy. As the products needed to communicate the origin of Finland we ended up to let the brand name communicate that factor. The Silent Finn is a stereotype of Finnish men and this name worked out great thinking of that the products main function is to calm and “silence” the skin.

But enough of the small talk…

The Design needed to do the following:
-Target men
-Communicating the main ingredient (Birch) and origin(Finland)
-Clear communication of use
-Stand out from the competitors
-The name needed to convey a real story

CREDIT

  • Design Agency: Tony Agency
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: The Silent Finn Skincare Range
  • Brand / Project Name: The Silent Finn
  • External Design Credits: Photos: Koski Syväri
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: Finland
  • Market Country: Finland
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Tube
  • Consumer Substrate / Material: Plastic

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