How to Craft an Influencer-led Digital Shopping Experience That is Brown, Rooted, and Ritual-rich Yet Modern, Global and Luxurious

The Roogg Design landed up with an opportunity to redesign the website for Inde-Wild, a conscious, award-winning beauty ecosystem founded by renowned influencer Diipa Khosla. The objective was to champion authentic beauty storytelling through the browsing experience—celebrating legendary wellness traditions, combining conscious ingredient sourcing and scientific research.

The core challenge was to break the industry’s unspoken bias that “luxury” must look clinical, minimalist, and Eurocentric. This is why Indē Wild’s website is luxury-ready, because the next wave of luxury isn’t about clinical perfection.

We crafted luxury-ready digital storytelling for indē wild—where the future of luxury is about deep emotional connection, and the brand bottles not just potent ingredients, but rich cultural inheritance.

We developed a sophisticated visual identity honouring indē wild’s South Asian heritage while achieving global luxury appeal. Through carefully curated typography, warm sunny yellow colour tones, culturally resonant imagery, and intuitive navigation, we created a premium digital experience that authentically showcases products while building trust with their audiences.

With the launch of the redesigned website and refreshed marketing plus sales strategies in mid-2024, the brand has raised $5 million, launched its products on Sephora, Tira, and Nykaa, made its products available offline in the UK Sephora stores, and plans a Sephora US debut in 2026.