The Roogg Design partnered with Studio Earth, a tableware brand, to create its online e-commerce presence to authentically communicate its craftsmanship, material integrity, and philosophy of thoughtful hosting. The website was designed to express understated luxury while creating a calm, confident space.
CHALLENGE
Tableware is felt through weight, texture, and finish. Translating these tactile qualities onto a screen required restraint, letting imagery, spacing, and rhythm speak instead of heavy design gestures.
APPROACH
We designed the overall structure, user journeys, and visual system, ensuring consistency across browsing, product exploration and gifting. Every element was considered through the lens of clarity and ease.
The design mirrored the way Studio Earth approaches its products, with intention. Layouts were kept open and breathable. Content had a balance of minimalism and maximalism. The website unfolds through a calm, considered flow, setting the tone with expansive imagery and restrained copy, telling Studio Earth’s story through material honesty and craft, and presenting products with clarity through essential details and contextual imagery.
The website translated Studio Earth’s values into a composed, intuitive experience that highlights material quality and the rituals of hosting. By allowing products to breathe and guiding users gently from discovery to selection, the platform supports confident purchasing while reinforcing Studio Earth’s identity as a considered, design-led tableware brand for a global audience.
CREDIT
- Agency/Creative: The Roogg Design
- Article Title: The Roogg Design Creates A Calm, Confident E-Commerce Experience For Studio Earth, A UAE Based Tableware Brand
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Ahmedabad
- Market Region: Middle East
- Project Deliverables: Brand Design, Graphic Design, Interaction Design, User Experience, User Interaction, Web Design
- Industry: Hospitality
- Keywords: tableware brand, luxury tableware, premium homeware, hosting rituals, dining design, e-commerce, ecommerce website, website design, design case study, digital design, shopify website, product storytelling, material-led design, maximalist design, luxury branding, home & lifestyle brand, design studio, global brand, editorial web design, porcelain tableware, vegan bone china, handcrafted design, modern dining, elevated hosting, gifting experience, curated shopping, slow design, quiet luxury, lifestyle ecommerce, design-forward brand, global homeware, material storytelling, refined aesthetics, contemporary craftsmanship, intentional design, visual hierarchy, product-led design, immersive imagery, thoughtful UX, visual communication designers, graphic designers, brand designers, branding company in India, The Roogg Design, creators, visual creators, packaging designers, packaging design studio, design portfolios, designers
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Credits:
Founder & Creative Director, The Roogg Design: Vimarsh Bhatt
Designer: Mahek Vachharajani
Designer: Hrishikesh Thakkar
Motion Designer: Tansheet Bhatt
