A Timeless Summer in Every Can.

Sisal Effect Brewery began as a Yucatecan craft beer company, developing products designed to promote the city of Sisal. The recent real estate growth in the northwestern coastal area has positioned the port of Sisal as a growing tourist destination with unique cultural and natural value.

Located in the northwestern part of the city of Mérida, Yucatán, Sisal was a port of great importance during the colonial era for the export of sisal, cotton, and tobacco to Europe. Today, it retains its historical charm, surrounded by mangroves, salt flats, and pristine beaches, offering visitors a blend of history, biodiversity, and coastal serenity.

We worked on the packaging design for the Flamingo Sisal label based on a conceptual foundation that evokes a timeless summer—an eternal escape to a vibrant and peaceful paradise where every sip brings you closer to nature. The client’s vision is that each new product adopts the name of an animal or endemic element from the region. In this case, the chosen animal is the Flamingo, inspired by the elegant colonies that inhabit the nearby mangroves and shallow coastal waters.

The complementary content of the design is reflected in the typographic decisions and composition of the product’s information layout, bringing clarity and functionality to the overall look.

The word “Flamingo” is written in a stylized script that resembles a floating ribbon, symbolizing the carefree and endless nature of summer. This creates a unified concept through three symbolic elements: the pink flamingo, the ribbon as a metaphor for eternity, and the formal yet expressive lettering.