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The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt

The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt

Robin Design Studio -Shirt N Belt Brand Identity

Shirt N Belt reinvented the way we wearing shirts. This is seemingly a normal shirt, but uses a breakthrough technology that enables a super tight fit and you will never have to tuck your shirt again. Sounds good isn’t it? This is a clothing brand for the new generation of gentlemen. Shirt N Belt wanted an identity that was flexible enough to their shirts. The basic idea behind the logo (and the whole identity) is based on the technology and the product design solutions of the shirt. We also made the brand strategy & narrative, tone of voice and copywriting and helped suggest product design choices such as the color of the “belt”, and illustrated a set of unique Shirt N Belt branded patterns.

CREDIT

  • Agency/Creative: Robin Design Studio
  • Article Title: The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Hungary
  • Market Region: Global
  • Format: Bag, Flow-Pack
  • Substrate: Fabric, Pulp Carton, Pulp Paper, Wood

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