The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt

The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt

Robin Design Studio -Shirt N Belt Brand Identity

Shirt N Belt reinvented the way we wearing shirts. This is seemingly a normal shirt, but uses a breakthrough technology that enables a super tight fit and you will never have to tuck your shirt again. Sounds good isn’t it? This is a clothing brand for the new generation of gentlemen. Shirt N Belt wanted an identity that was flexible enough to their shirts. The basic idea behind the logo (and the whole identity) is based on the technology and the product design solutions of the shirt. We also made the brand strategy & narrative, tone of voice and copywriting and helped suggest product design choices such as the color of the “belt”, and illustrated a set of unique Shirt N Belt branded patterns.

CREDIT

  • Design Agency: Robin Design Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: The Reinvented Shirts: Brand Identity For a Fashion Brand Called Shirt N Belt
  • Brand / Project Name: Shirt N Belt Brand Identity
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Hungary
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Fashion
  • Consumer Packaging Format: Bag, Flow-Pack
  • Consumer Substrate / Material: Fabric, Pulp Carton, Pulp Paper, Wood

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