Overview: We’re Excited! is a digital product design agency that embarked on a journey to refresh its branding after experiencing significant growth over the past five years. The rebranding initiative aimed to reflect the company’s evolution, modernise its identity, and create a unified visual language that encapsulates its values and purpose.

Challenges: The rebranding process presented several challenges, including the need to highlight the company’s growth while maintaining consistency and relevance across various platforms. Additionally, the agency faced obstacles such as font compatibility issues for languages like Ukrainian and the optimisation of colours for both digital and print media.

Strategy: The rebranding strategy began with a comprehensive briefing session to outline the agency’s values, purpose, and desired direction. Moodboarding sessions were conducted to explore different visual concepts and ensure alignment among team members. The agency experimented with various design elements, including serifs and graphic components, to create a modern and expressive identity.

Implementation: After thorough exploration and iteration, We’re Excited! unveiled its updated visual identity. The new logo features stacked cards with serifs, incorporating graphic elements to symbolize the agency’s innovative approach. Serifs were prominently integrated into the logo and other visual elements to enhance brand recognition and consistency. Additionally, a new font, Prostir Sans, was selected to address language compatibility issues and ensure uniformity across all communications.

Results: The rebranding efforts resulted in a refreshed and cohesive visual identity that reflects We’re Excited!’s growth and values. By incorporating serifs and Pantone-matched colors, the agency achieved consistency across digital and print media. The updated brand book serves as a comprehensive guide for maintaining brand integrity and guiding future design endeavors. With its new identity in place, We’re Excited! is poised to continue delivering exceptional designs with an even cooler brand presence.

Future Outlook: Moving forward, We’re Excited! remains committed to creating innovative designs while leveraging its refreshed identity. The agency will continue to evolve and adapt to industry trends, ensuring that its brand remains relevant and impactful in the ever-changing digital landscape.