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The Rebel of the Rollin’ Hills Brand Design by Chad Michael Studio

The Rebel of the Rollin’ Hills Brand Design by Chad Michael Studio

Introducing The Rebel of the Rollin’ Hills! A new Tennessee winery in historic downtown Gatlinburg, where melodies run deep, crafting fine-tuned, electric wines and ciders that are ‘finer than a bullfrog’s ballad’.

As the rebel of the rolling hills, Smokin’ Banjo emerges as the audacious virtuoso of Tennessee’s heartland. They pride ourselves on creating wines, ciders, and sparkling wines that are “finer than a bullfrog’s ballad,” which, if you’ve ever listened to the Smokies in the evening, is a beautiful melody. Boldly seizing the iconic hillbilly banjo, they play it with such passion and intensity that it transforms into an instrument of innovation and rebellion—just like the passion and intensity they pour into crafting our wines and ciders.

Resonating with youthful exuberance that’s nearly electric, their approach to winemaking mirrors the strings of our fast-playing, untraditional banjo—plucked in a wild rhythm. In this vibrant composition, where rustic meets avant-garde, their wines defy expectations and push the boundaries of classic flavor profiles. Every sip is a distinctive melody, breaking free from the established chord progressions of more conventional wineries.

In the embrace of Smokin’ Banjo, anticipate the unexpected—a symphony of taste that ventures beyond your grandfather’s traditional recipe. Our calloused fingers are poised to play at full throttle, crafting a composition of flavours that defy the norm and usher in a new era of winemaking excitement.

CREDIT

  • Agency/Creative: Chad Michael Studio
  • Article Title: The Rebel of the Rollin’ Hills Brand Design by Chad Michael Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Dallas
  • Market Region: Middle East
  • Project Deliverables: Brand Design, Brand Strategy, Label Design, Product Photography
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: print, label design, foiling, illustration, bottle, packaging, typography, label design

  • Credits:
    Designer: Chad Makerson Michael

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