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The Purple Ink Studio Rebranding

The Purple Ink Studio Rebranding

The studio specializes in architectural design and landscape. The studio was established in 2011 and began to expand significantly in India, where some important projects were established and also expanded outside India

The story of this studio is very special, as people began to deal with the studio and trust its work without where there is a visual identity, and it achieved all this success

Case
Mr. Akshay Heranjal, CEO spoke to me about the studio study to start rebranding. There were some difficult challenges, for example, if Hana had not had any interest in visual identity 10 years ago, and that was a difficult problem, as you are creating a new visual identity for an existing studio that has many clients, so the challenge was In communicating the studio’s goal to existing clients and the new target base

One of the studio’s goals was to expand globally and get out of India while maintaining existing customers and the Indian market as well
It is also starting to appear more in a new way to compete with the biggest studios

Details about the studio
Established in 2011 in Bengaluru, The Purple Ink Studio is a multifaceted architecture practice that is Young, Experimental and Ambitious. Conceived by Aditi Pai and Akshay Heranjal, as the Principals along with Nishita Bhatia & Arpita Pai, the Studio has grown into a Highly Collaborative Practice, with a core group of Design Associates who bring in varied skillsets to the process.

The Practice passionately believes in an approach that is Layered, Contextual and Experimental in Nature. The studio is exploring various scales and typologies with a constant search to engineer new ways of blurring the boundaries between architecture and landscape. With a Highly Personalized approach, every project undertaken is process-driven, typically by a close-knit team that see the project through in its totality.

In less than a decade, the studio has gained recognition worldwide by winning numerous National & International Awards. The works of The Purple Ink Studio is also extensively published both in digital and print media. The Studio has won 7 International Awards, 16 Indian Awards and 15 Shortlists in the last decade since their inception.

The Studio was listed by PERSPECTIVE 40under40 ASIA in Hongkong (2017) – as one of the 40 creative architects in Asia under the age of 40 who will shape the design world in the decades to come and by iGEN (2017) as the Top 50 Next Gen Architects who will shape India, also winning the ‘Best Practice in India 2016’ award from Trends Excellence Awards and the Wade Asia 2017 Young Architect of the Year award, amongst other numerous National & International Honors.

CREDIT

  • Agency/Creative: Abdelrahman Mahmoud
  • Article Title: The Purple Ink Studio Rebranding
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Bristol, United Kingdom
  • Market Region: Europe
  • Project Deliverables: Branding
  • Industry: Real Estate
  • Keywords: branding brand identity

  • Credits:
    Brand Identity Designer: Abdelrahman Mahmoud

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