The task of developing a new packaging design for Dan’s Kitheh was a challenging one, but it was a challenge we were excited to take on. The brand’s primary goal was to bring loved ones together, and we wanted to create a design that reflected this goal in a visual and memorable way.
Our solution was to create a poster that comes with the product, featuring a heart symbol to represent love. The use of a heart symbol was an obvious choice, as it is universally recognized as a symbol of love and affection. By using this symbol, we were able to convey the brand’s message in a clear and concise way that would resonate with customers.
We selected bright colors for the design to create an atmosphere of joy and happiness that is perfect for social gatherings. The use of color is essential in design, as it can have a significant impact on the way customers perceive a product. By using bright colors, we were able to create a design that would stand out on the shelf and attract the attention of potential customers.
The design was intentionally simple, with a focus on creating a memorable and easily recognizable image. The goal was to create a design that customers would remember, even after they had put the product back on the shelf. By keeping the design simple, we were able to create an image that was easy to remember and that would have a lasting impact on customers.
Another important consideration in the design was the target market. Dan’s Kitheh is a brand that focuses on bringing people together, and as such, the target market for the product is likely to be people who enjoy social gatherings and spending time with loved ones. The design was created with this target market in mind, with a focus on creating a design that would be suitable for gatherings and social occasions.
Overall, the new packaging design for Dan’s Kitheh is a success. The use of a heart symbol, bright colors, and a simple design creates an image that is easy to remember and that conveys the brand’s message of togetherness and connection. The poster that comes with the product is an excellent addition, as it allows the brand to communicate its message in a clear and memorable way. The design is suitable for gatherings and social occasions, making it a perfect fit for the brand’s target market.
- Agency/Creative: Mohamed Almadhonne
- Article Title: The Power of Simple Design: A Branding Strategy for Dan’s Kitheh
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Palestine, State of
- Agency/Creative City: Gaza
- Market Region: Asia, Middle East
- Project Deliverables: Art Direction, Brand Design, Label Design, Packaging Design, Product Design
- Format: Jar, Sleeve
- Substrate: Glass Bottle, Pulp Carton
- Industry: Food/Beverage
- Keywords: Eid al-Fitr, cakes, gathering of loved ones, packaging, bright colors, my designs, Qatar, Eid distributions, posters
Graphic desiger: Mohamed Almadhonne
photography: Dan's Kitchen