SpaceX Brand Identity by Tree Creative

Tree Creative is honored to accompany Space X Design on their journey to create a new identity that shows strong professionalism, sophistication, and modernity.

Space X Design specializes in creative design and construction services for architectural works, exhibitions, interior/exterior spaces, and grand events. With 13 years of experience and development, Space X has affirmed their expertise in design, creative construction, and quality in each of its productions. Their work shines through in each of their cooperation with major corporations such as ANTV, VTC 16, Vingroup, PVcomBank, Sun Group, Flamingo, Huyndai, Intercon Keangnam,… Each project philosophy is a distinctive artistic experience, understanding this, Space X always focuses on development and constantly strives to bring customers the most optimal, creative, and unique space design and construction solutions. Space X’s strength lies in being proactive and always valuing innovation, professionalism as well and a sense of responsibility in each project, thereby creating sustainable values for each customer and society as a whole.

As a leading expert in design and construction, Space X has brought countless creative ideas to life, helping customers achieve their dream spaces. However, when it came to redefining its own brand identity, Space X sought a fresh perspective—one that would be more modern, memorable, and closely connected to today’s audience. To achieve this, they turned to Tree Creative for a new source of inspiration, aiming to establish a distinctive visual identity that reflects their expertise and prestige. Their challenge for us was to redesign the brand logo—one that embodies the essence of the industry with a minimalist yet striking design.

The “X” Mark – A Symbol of New Vision
Tree Creative centered the brand’s identity around the letter “X,” crafting a distinctive mark that serves as the focal point of the logo. This stylized “X” is artistically designed through the harmonious blend of architectural elements—curves, and diagonals—reflecting the essence of Space X’s industry. Beyond its visual sophistication, the “X” also represents multiplication, symbolizing the brand’s commitment to elevating quality, expanding creativity, and delivering exceptional designs for every project.

A Unified Visual Language – Reinforcing Professionalism
Beyond the logo, Tree Creative developed a cohesive visual identity system grounded in a minimalist yet powerful design philosophy. The signature curved and diagonal lines extend across all brand communications media, creating a seamless and recognizable aesthetic. This consistency strengthens Space X’s professional image, positioning it as an industry leader in creative, cutting-edge space design and construction.

Unique Typography – Strong Visual Impact
A key highlight of Space X’s rebranding lies in its custom-designed typography, crafted by Tree Creative to enhance recognition and leave a lasting impression. Every stroke is meticulously refined to embody the brand’s pioneering and innovative spirit, ensuring that Space X stands out in every context with an identity that is unmistakably its own.
The collaboration between Space X Design and Tree Creative goes beyond a mere brand refresh—it is a testament to their shared dedication to continuous innovation and sustainable growth in the creative industry. This strategic transformation solidifies Space X’s position as a forward-thinking brand, delivering sophisticated, trend-setting, and unforgettable spatial experiences.