The Perfect FIt for the Perfect Run

The Perfect FIt for the Perfect Run

We translated the technical achievement of FlyKnit into a consumer benefit that runners wanted, which was comfort via the perfect fit. Nikes have a reputation amongst runners for not fitting well, and FlyKnit was a perfect platform to address this perception.

By rendering the FlyKnit as a threaded foot, we captured the benefit of the perfect fit simply and memorably.

This simple, arresting idea became a retail strategy that was implemented around the world, along with film and digital assets to build a cohesive campaign across both advertising, digital and physical retail.

The Nike Flyknit became Nike’s best-selling running shoe, and launched several Flyknit models, establishing Nike’s leadership in sustainability and performance.

CREDIT

  • Agency/Creative: Stitzlein Studio
  • Article Title: The Perfect FIt for the Perfect Run
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United States
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design, Research
  • Industry: Fashion

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