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The Packaging that Gets Strangers Sharing!

The Packaging that Gets Strangers Sharing!

The Sharing is Caring Campaign aims to encourage Network Rail’s customers to talk to one another more. The campaign involves volunteers and councillors from a wellbeing charity handing out an ‘ice-breaker’ style gift. The gift is opened by someone else pulling on it at the same time. Once opened, two warm croissants are inside to share with one another; encouraging both the customers to engage in conversation and providing a supportive platform to open up about any issues they may be having.

CREDIT

  • Design Agency: Joe Slatter
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: The Packaging that Gets Strangers Sharing!
  • Brand / Project Name: Sharing is Caring Campaign
  • Strategic Deliverables: Research / Insight, Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Structural Design, Branding, Brand Refinement, Brand Creation, Graphic Design, Rebranding, Industrial Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Promotional
  • Consumer Packaging Format: Box, Wrap
  • Consumer Substrate / Material: Pulp Carton

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