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The Packaging that Gets Strangers Sharing!

The Packaging that Gets Strangers Sharing!

The Sharing is Caring Campaign aims to encourage Network Rail’s customers to talk to one another more. The campaign involves volunteers and councillors from a wellbeing charity handing out an ‘ice-breaker’ style gift. The gift is opened by someone else pulling on it at the same time. Once opened, two warm croissants are inside to share with one another; encouraging both the customers to engage in conversation and providing a supportive platform to open up about any issues they may be having.

CREDIT

  • Agency/Creative: Joe Slatter
  • Article Title: The Packaging that Gets Strangers Sharing!
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Refinement, Branding, Graphic Design, Illustration, Industrial Design, Packaging Design, Product Naming, Rebranding, Research, Structural Design
  • Format: Box, Wrap
  • Substrate: Pulp Carton

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