“ІншыЯ” (eng. — The Others) is a Belarusian youth organization with a noble mission at its core. Its primary objective is to champion the development of an inclusive and tolerant society where every individual can express themselves freely and is shielded from discrimination.

When crafting the brand identity for “ІншыЯ,” the central aim was to portray the organization as both approachable and dedicated to fostering positive transformation, all while upholding a sense of seriousness and earning respect from its partners and benefactors. In this concept, we amalgamated the imagery of experts who willingly share their knowledge and mentor the upcoming generation in the realms of human rights, inclusivity, and tolerance.

The brand identity is characterized by the use of simple geometric shapes and vibrant colors. These elements serve as a constant reminder of our unique individualities. Across the entirety of the brand’s style, these shapes maintain their distinct “personal boundaries,” never overlapping but still intricately connected, forming captivating visual compositions.

Furthermore, the brand identity features somewhat serious illustrations. These illustrations boast precise graphics and vivid colors, seamlessly aligning with the organization’s overarching concept. These visuals convey a sense of gravitas and authority, reinforcing “ІншыЯ”‘s commitment to its mission.

In conclusion, “ІншыЯ” (The Others) stands as a symbol of hope, unity, and progress in Belarus, working tirelessly to create a society where diversity is celebrated and discrimination is eradicated. Through its compelling brand identity, the organization embodies these ideals, making a profound impact on the journey towards a more inclusive and tolerant world.