82% of women surveyed said F*ck this!
For women in the perimenopausal and menopausal phase of life, this is the brand that, as a creative team, we have wanted to create for years. In 2023, we were at last lucky enough to meet the nutritionist and insightful entrepreneur Megan kendra Marais, who shared the same ambition and vision—and we got to work.
About Meg: With my experience as a nutritionist and PT helping many women navigate this mid-life shit show I came to the realisation, that I too, would go through this transition one day!
Not only did I want to create a product that wasn’t an all-in-one symptom solver but I wanted to create something that would genuinely help and alleviate specific symptoms not only for women suffering right now BUT also for my future self and the women who follow and so Kookoo was born.
An estimated 13 million women across the UK are presently navigating the impact of perimenopause or menopause, constituting roughly one-third of the entire female population in the country.
We carried out our own research and found that the Kookoo target audience is very vocal, open, and straight-talking when it comes to discussing the challenges of the menopause. We also found a great deal of humour—and quite a bit of swearing—all of which we have endeavoured to distill into an honest and contemporary tone of voice for both the brand and product positioning. The inaugural Kookoo product, Forgetful, Moody & Tired AF?, is an innovative MenoMocktail™ supplement drink designed to ease the challenges of forgetfulness, mood swings, and persistent fatigue.
Let’s change this mid-life sh*t show into amid-life shindig one MenoMocktail at a time!
What Makes Us Different?
Kookoo is not your average menopause brand or an all-in-one symptom solver. We are here to help the straight-talking hot-flash lasses and the midlife divas of this world survive and thrive the menopause years by creating innovative products that help alleviate specific symptoms.
Our Mission:
Kookoo is not an all-in-one symptom solver.
Our mission is to create products that are relatable and formulated to make sure that you are getting the right amount of vitamins, minerals, nootropics and adaptogens to genuinely help alleviate specific symptoms.
The powdered blend offers a convenient solution; simply dissolved in 300ml of water, it packs a powerful punch with its fusion of vitamins, minerals, nootropics, and adaptogens. It has a delightful fruity essence (red fruits with a hint of lemon) and delivers a refreshing experience—whether enjoyed plain, on the rocks, or garnished with a citrus twist.
CREDIT
- Agency/Creative: Not another Design Agency
- Article Title: The New Menopause Focused Brand Called Kookoo Designed by Not Another Design Agency
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding
- Industry: Health Care
- Keywords: Menopause
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Credits:
Not Another Design Agency: Tim Heard & Lotte Mitchell