Almonds from Puglia are the best in the world. How to capture the essence, in the most natural way, and share with as many people as possible? Adriatico reinvents Amaretto, offering a unique recipe fully composed of natural ingredients : hand-picked Apulian roasted almonds and Adriatic sea salt, transcended through a unique distillation process.The bottle is both inspired by the Italian industrial design from the 1950’s, but is also based on our contemporary graphic standards to create a retro-futuristic brand image that hijacks the classic codes of amaretto and cultural references to Puglia.
CREDIT
- Agency/Creative: Le Fruit Studio
- Article Title: The New Generation of Amaretto
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
