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The Mushroom of Immortality

The Mushroom of Immortality

This special kind of tea is made from Chaga, a special mushroom founded in the far Northern Boreal forests within The Canadian Shield.
Chaga Mushrooms is known also as the “King of Medicinal Mushrooms” and is considered by many cultures one of the most powerful healing plants on Earth. As an ancient folk remedy, Chaga mushroom has been valued for its health benefits for centuries.
The challenge of the packaging design project was to present the true value & potential of Chaga tea from an innovative perspective for a high-end market.
This design concept explores in a minimalistic style, inspired by the ancient signs and drawings from the indigenous Canadian tribes like Micmac, Cree, Gitxsan, a line section of a Chaga mushroom that grows in the birch tree.
The multiple curved lines are describing the long period of time, between 3 and 10 years, that takes for a Chaga mushroom to grow enough to become beneficial for human health.

CREDIT

  • Agency/Creative: CreativeByDefinition
  • Article Title: The Mushroom of Immortality
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Romania
  • Market Region: Global
  • Project Deliverables: Brand Creation, Graphic Design, Packaging Design, Tone of Voice
  • Format: Box
  • Substrate: Pulp Carton

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