Nizuc brings Latin flare to the heart of Hudson Yards. Offering inventive Mexican cuisine rooted in quality ingredients, they celebrate the day-to-day pleasures of great food, drinks & friends in a vibrant, happy space.

Looking to present an elevated yet inventive brand we first identified flora native to Mexico, the prickly pear cactus is ubiquitous and captured our imagination. The Morris Project then spent time painting interpretations of the cactus in vibrant colors, presenting dynamic pieces of art, unique paintings for the branding and elevated space.

We also worked with the team on their mission and values…

Mission
The Wow Factor
– Celebrate and explore the richness of Mexican/Latin food.
– Elevate flavors by using only the highest quality ingredients.
– Offer a beverage menu that supports the quality of the food.
– Retain a sense of adventure – always be innovative.

Community Cultivation
– Become a bona fide staple for residents and local businesses.
– Engage people across a broad demographic, from Families to fashionistas & beyond.
– Foster a strong in-house connection between staff and guests.
– Ensure everyone feels welcome – community goes beyond local zip codes.

People Power
– Support the growth and development of our employees.
– Only employ staff who love what they do and believe in our vision.
– Create an environment where all staff feel empowered to share their ideas.
– Commit to working tirelessly – and having fun while we do it.

The Good Place
– Bring a level of sophistication to our space that surpasses the standard kitschy Mexican restaurant vibe.
– Ensure we present an inclusive space where every seat is the best in the house.
– Leave a lasting impression with a spirited energy delivered by every aspect of our business.

Valurs
Integrity: Honesty in our intentions and actions is paramount to all we do.
Attention to Detail: Day-in-day-out, 24/7, in our approach to everything we do.
Make it work: Embrace challenges with creativity, resourcefulness, and ingenuity.
Engagement: Create memorable experiences for our guests and team.