You may not know them, but you’ll definitely have heard them. Led by acclaimed composer Lorne Balfe, Fragmented Music has been soundtracking some of the most well-known film, television and game franchises of the last decade. From Churchill and The Crown, to Wallace & Gromit and Assassin’s Creed, their contributions to a diverse range of productions have reached audiences the world over, and as they looked to expand their online presence throughout 2025, they also sought to revitalise a visual identity that no longer matched their status in the industry.

A key part of our brief was to continue the theme of fragmentation from the old logo through to the new one, exploring a myriad of options before settling on a refined wordmarque that carried the same confidence as the blockbuster productions that the team are part of.

Developing some of our graphic elements from music was an important step in bridging the gap between the audio and visual aspects of Fragmented’s work. The colour palette is derived from Scriabin’s Clavier á Lumières – a piano-like musical instrument from the early 1900s which matched notes to colours in a synaesthetic system – whilst each pattern in our gradient library is an interpretation of a piece of musical articulation, such as Legato, Crescendo, etc.

The combination of all these elements, along with the use of cinematic image selections to replace project-specific marketing posters builds us a brand that’s ready to stand out and be seen, rather than just heard.

“Replacing our old logo was a must, but our new assets, graphic language and style guides have helped us reframe our communications, putting our brand on par with the global productions we help soundtrack and bring to life.” Lorne Balfe, Founder, Fragmented Music

“Opportunities to combine all (well, most of) our passions into one project don’t come along every day. So, the chance to refresh the identity of a music production company creating soundtracks for some of the biggest titles in film and TV was one we didn’t take lightly. Going deep on music theory gave us the foundation to build a flexible framework in which to balance titles and key art without overshadowing the brand. They’re now positioned in a way that reflects the level of the productions they work on and have a platform for all their future success.” Matt Lewis, Creative Director