Agency of Visual Communications (AVC) – Barista Art packaging
“ The “Caravan” company, whilst developing and perfecting the brand Barista, released a brand-new line of premium coffee – three author’s blends from selected Arabia varieties, designed to supplement the collection of delicious impressions to the connoisseurs of coffee.
It was necessary to develop a package design that would not only attract and look aesthetically pleasing to the eye, but also reflect the new product status and a new level of quality, whilst remaining unchanged from the brand territory of passion.
The central element of the composition became an author’s illustration, stylized as a model of “coffee painting” – latte art. The bright visual metaphor creates the necessary link between the drink and a work of art, through comparisons revealing the advantages and the nature of the product – like painted masterpieces, the coffee blends of Barista Art are unique, perfect as well as being created by a true master to excite and inspire.
The modern crisp design forms a noble and status image of the brand and conveniently makes the product packaging stand out on the supermarket shelf.”
- Agency/Creative: Agency of Visual Communications (AVC)
- Article Title: The Mastery of Latte-Art in the Design of Coffee Packaging
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Europe
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage