The Made Shop Redesign of Sweet Bloom Coffee Roasters Packaging
After ten years in the specialty coffee industry, Sweet Bloom owner Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.
To begin our redesign, we commissioned Andy’s wife, Laurel Sprenger to etch a wild coffee bloom and then transformed that single bloom into a dense, seamless pattern enveloping the new bag creating a focal point for the new branding.
A year later he asked us to design seven more bags. We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.
Sweet Bloom has always produced amazing coffee. It’s been a true joy to give it an equally amazing presence on the shelf.
- Design Agency: The Made Shop
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: The Made Shop Redesign of Sweet Bloom Coffee Roasters Packaging
- Brand / Project Name: Sweet Bloom Coffee Roasters
- External Design Credits: Creative Direction: Marke Johnson; Art Direction: Adam Blake; Design: Marke Johnson, Adam Blake, Kyle Huninghake; Bag Artwork: Laurel Sprenger, Kyle Huninghake, Paul Michel (Mountains vs. Plains), Marke Johnson, Adam Blake; Photography: Amber Chiarelli, Kyle Huninghake, Sapor Coffee
- Production Credits: Pacific Bag Inc, MT Packaging
- Strategic Deliverables: Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Branding, Graphic Design, Brand Guidelines, Web Design & Development
- Location: United States
- Market Country: United States
- Market Region: North America
- Product Category: Beverages
- Consumer Packaging Format: Bag
- Consumer Substrate / Material: Pulp Paper, Compostable Lined, Vented Bag