“The identity for different categories of goods was developed during the launch of a new brand of paints and building materials. Packaging design is all about simplicity and clarity – the product must be noticeable on the shelf and it should be clear what is inside at first glance. Based on the periodic table of the chemical elements its own system of classification of goods was created for the Formula Master brand.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
