The Infreschi Museum Brand Design

The Infreschi Museum Brand Design

The Infreschi Museum is a large project to enhance the territory of Marina di Camerota (Salerno/Southern Italy). This area has always been known for its scenic beauty, but is little known from a scientific point of view. This is the aim of the Infreschi Museum: to enhance the Protected Marine Area and promote it through scientific studies, curiosities, descriptive videos and the history of the places, from the Grotta della Serratura to the historic Tonnara degli Infreschi, passing through the most characteristic species such as the Posidonia, the Mediterranean rainbow wrasses, the scorpionfish, European lobsters and many others.The naming recalls the famous Coast of Infreschi and the logo enhances its characteristics: tuna and the ancient trap, the Blue Flag of the wonderful sea of Camerota, the presence of endangered species, such as the Caretta Caretta turtles and the Pinna Nobilis, the reference to the history of the place with the Coastal Tower. The Museum offers a historical-scientific overview of the flora and fauna of the Coast and the centuries-old traditions of the population, all gathered around the noble art of fishing, emphasizing respect for the environment and sustainability. Verve Adv has created naming, logo, corporate identity, the revision of scientific texts, the creation of educational videos, illustrations, internal and external installations and all the institutional communication of the Museum. The aim is to protect, enhance, study and promote an area of great environmental and landscape value. Due to its natural and physical characteristics and marine and coastal biodiversity, as well as the presence of rich Mediterranean scrub and precious endemic species.

CREDIT

  • Agency/Creative: Verve Adv
  • Article Title: The Infreschi Museum Brand Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Salerno
  • Market Region: Global
  • Project Deliverables: Branding, Graphic Design, Illustration
  • Industry: Education
  • Keywords: Museum Branding, Negative Space Logo, Tourism, Illustration

  • Credits:
    Creative Director: Max Lippolis
    Art Director: Angelo Ciliento
    Copywriter: Fabiano Farina
    Account Director: Vincenzo Poderico
    Illustration: Manuele Altieri

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
3
Bad
Vote
0