Project Overview: Iconic by Terrazzas is a prestigious real estate development that caters to individuals seeking a refined lifestyle, prioritising quality experiences and exclusive solutions. With its modern architectural angles serving as inspiration, the project aimed to encapsulate the essence of luxury and sophistication through its visual identity.

Objective: The primary objective was to create a visual identity that harmoniously captured the essence of Iconic by Terrazzas, reflecting its architectural magnificence and the aspirational lifestyle it represents.

Design Approach: Drawing inspiration from the sleek lines and contemporary aesthetics of the development’s façade, our design team, led by Art Director Carlos Mello, embarked on crafting a logo and visual system that resonated with the project’s ethos. The name “Iconic” was meticulously chosen to signify a symbol of distinction and eminence within the context of the Terrazzas neighbourhood and the broader cityscape. It serves as a beacon of style and sophistication, embodying the aspirations of its discerning residents.

Visual Identity: The visual identity revolves around the notion of modernity and elegance, mirroring the architectural prowess of Iconic by Terrazzas. The logo design incorporates clean lines and geometric forms, reminiscent of the development’s contemporary façade. Its simplicity evokes a sense of understated luxury, while the choice of typography exudes refinement and exclusivity.

Colour Palette: A carefully curated colour palette was selected to complement the project’s ambience and convey its upscale nature. Rich, deep tones were chosen to evoke a sense of opulence and sophistication, while subtle metallic accents add a touch of luxury and allure.

Outcome: The resulting visual identity and brand system encapsulate the essence of Iconic by Terrazzas, serving as a testament to its architectural grandeur and the aspirational lifestyle it offers. By seamlessly integrating design elements inspired by the development’s modern angles and noble design, the brand identity not only resonates with its target audience but also establishes Iconic as a symbol of prestige within the real estate landscape.

Conclusion: Iconic by Terrazzas stands as a testament to the power of thoughtful design in conveying the essence of luxury and sophistication. Through a meticulous approach to visual identity and branding, the project successfully captures the aspirations of its discerning clientele, establishing itself as an iconic landmark within the prestigious Terrazzas neighbourhood and beyond.