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The Glomad Hotel Branding

The Glomad Hotel Branding

The Glomad Hotel is defined as a representation for boutique hotel concept aiming to served quality wanderlust with exploring and cool services. The place creates a true home for nomads as well as reflecting Đà Nẵng cultures. “Glomad” is a new word to represent a growing group of people who live a global nomadic lifestyle. Glomads are never at “home”, in the traditional sense of the word, but somehow always feel at home, which they define as any place they are or want to be. Therefore, the logo symbol G is inspired from the first viewport when traveling, the airplane window, combined with non-overlapping lines like airline routes. The logo symbol represents for the nonstop traveling routine of the glomad. The surrounding open lines means even though they come back to the same place, they will create a new experience every time. Also, we took great care in content details, creating a brand environment like Glomad is a travel friend will talk to you through collateral items.

 

 

 

 

 

 

CREDIT

  • Design Agency: M — N Associates
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: The Glomad Hotel Branding
  • Brand / Project Name: The Glomad Hotel Da Nang
  • External Design Credits: Design firm M — N Associates, Creative Director Duy — N, Designer M — Lan, Anh Nguyễn​​​​​​​, Đức Ngô, Animator Anh Nguyễn​​​​​​​, Project / Production Manager M — Lan
  • Production Credits: Producer Long Đỗ, Quân Nguyễn, Photography Portfolio Photography Monkey Minh, Portfolio Stylist Thùy Dương, Interior Photography Hà Tiến Anh, Models Nam Nguyễn, Kay Thanh Đoàn, Uniform Design Phi Phạm & M — N Associates, Scarf Production Cậu Bé Thỏ / Mùi Xoa, ​​​​​​​Architecture Design firm Unit08 Architecture, Film Documentary Trung Võ, Phú Hà, Concept / Editor Duy — N
  • Project Type:
  • Strategic Deliverables: Research / Insight, Brand Naming, Tone of Voice, Product Architecture, Brand Architecture, Brand Strategy, Brand World, Product Naming
  • Design Deliverables: Branding, Brand Creation, Brand Identity, Identity System, Brand Guidelines, Graphic Design, Illustration, Brand Experience, Packaging Design
  • Service Brand Application: Apparel, Architecture, Brand Guidelines, Direct Mail, Digital Advertising, Editorial, Experiential, Film/TV/Radio, Merchandising, Packaging, Presentation, Print Promotion, Print Publication, Print Stationery, Publications, Retail Design, Retail Display, Signage, Social Media, Spatial Exterior, Spatial Interior, Website
  • Location: Vietnam
  • Market Country: Vietnam
  • Market Region: Asia
  • Project Keywords: Glomad, Hotel, Da Nang, Vietnam, M-N Associates, M-N, M — N Associates, Associates, Wanderlust, Tourism, Travel, Hostel, Hospitality
  • Industry Category: Hospitality

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