Gin from its beginnings was about travel and the trade routes that made Gin possible. The Trade Route Collection, by the Gin Foundry, follows these ancient waterways to source the best botanicals and spices used to create their distinctive Gins. The packaging needed to be exotic and evocative, capturing the exotic trade routes, while remaining flexible enough to customize each regionally inspired Gin. The Europa is the first in the series to launch. The custom bottle was inspired by old apothecary bottles and medicinal Gins. The design puts a modern twist on historic map and period typography. A Mediterranean blue was chosen for the Europa Gin and an etching of a sea monster that were so often depicted on the historic maps of the trade routes. The printing is textural with embossing and foil over stamping to put the finishing touch on the rich layered look of the package.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: The Gin Foundry Pays Tribute to the History of Trade – CF Napa Brand Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Retail Brand Design
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper, Wood
